TikTok is introducing a updated setting that enables them to lessen the volume of artificial intelligence-produced content appearing in their feeds. This step comes as the platform announced that it presently contains more than 1 bn content made with AI.
Testing and Rollout
The new functionality is being tested over the next few weeks before a global launch. This development coincides with a increase in content created by AI, driven by new AI video creators.
The Broader AI Trend
Studies have shown that approximately 10% of the fastest-growing video streams on a competing service only show AI-generated videos. A significant portion of this material is deemed “AI slop”, a term for substandard, bulk-generated content that is typically illogical or bizarre.
Based on user feedback that many people appreciate content produced via AI tools, ranging from digital art to science explainers, and we intend to give people the power to adjust the amount of that, according to their own likes,” stated a spokesperson.
Volume and Proportions
TikTok announced that there are currently 1.3bn videos on its network tagged as AI-generated. Collectively, in excess of 100 million videos are submitted to the platform daily, making AI content a limited percentage of its total content library.
How to Adjust Settings
Viewers will be able to decrease or raise the amount of AI-generated videos they see by opening the “manage topic” feature in the platform and choosing the AI content topic. Additional categories that currently be modified under the setting encompass politics, clothing, cosmetics, and movement.
Platform Guidelines
TikTok’s guidelines require content makers to identify convincing AI-generated content, and it bans malicious fake videos of well-known individuals or emergencies. Any realistic artificial content that is not labeled can be deleted under its terms of service.
Furthermore, the service will from now on apply an artificially created watermark to content created with its proprietary AI systems, or flagged by an cross-platform project for spotting AI-generated material. This measure is intended to help prevent users from attempting to evade the disclosure requirement.
AI Literacy Programs
The company is also introducing a $2m educational fund for specialists and organizations to produce learning resources about using AI responsibly. This project will assist non-profit groups dedicated to teaching coding and technology.
Moderation Strategy
The platform has defended its moderation strategy, amid discussion over plans to cut jobs for a large number of review team members in Britain. The company is set to eliminate a significant number of roles in its trust and safety division in London, with labor groups and internet security professionals voicing alarm that people are being substituted by AI moderation.
A trust and safety lead stated that people-led review would continue to be important, but automated tools can safeguard staff by filtering out the most distressing content before it has to be seen by people. The company reported a notable drop in disturbing and violent content handled by human moderators over the past year due to intervention by its automated systems.
We believe it is crucial to combine humans and technology to ensure user safety,” she said. “We’ll have staff as involved in the system, but we further consider it’s very important to limit contact with harmful content as quickly as possible, which is why a extensive automated help is really helping us work at speed.”
